Text Book
Resources
Weekly Schedule
Week 1
Syllabus Review
Chapter 1 An Overview of Marketing
1. Define the term marketing
2. Describe four marketing management philosophies
3. Discuss the differences between sales and market orientations
4. Describe several reasons for studying marketing
Assignments
Week 1- Describe Business Idea for marketing Plan
Chapter 1 Assignment
Girl Scout Cookies
Click here to download and complete your assignment
This Assignment is due on Monday 10/3 for Hialeah Students
Marketing Plan Resources
The Marketing Plan Video