ASA Marketing

Text Book




Weekly Schedule

Week 1

Syllabus Review

Chapter 1 An Overview of Marketing

1. Define the term marketing

2. Describe four marketing management philosophies

3. Discuss the differences between sales and market orientations

4. Describe several reasons for studying marketing


Week 1- Describe Business Idea for marketing Plan

Chapter 1 Assignment

Girl Scout Cookies

Click here to download and complete your assignment

This Assignment is due on Monday 10/3 for Hialeah Students

Marketing Plan Resources

The Marketing Plan Video